Whether it’s word of mouth, community service, or online leads, Realtors seek reliable and
diversified ways of converting clients. Realtors want to present themselves online as trustworthy and
competent and will find clients for free or through paid services.

Realtors self-educate by learning how to find clients for free. One example is managing a local
online group to discuss local restaurants. By creating value for a community, they have access to
members who may hire them later on.

There are also paid leads. Realtors can pay companies to receive leads from nearby zip codes.
Results can be mixed but Realtors will renew subscriptions with the most lucrative ones. Realtors hope
to run into qualified leads and not Looky-loos who make online property viewing a hobby.