IDX (Internet Data Exchange) can improve website traffic for real estate agents by providing a way for potential buyers to search for properties directly on the agent’s website. This can increase the time users spend on the site, which can boost search engine rankings and help generate more leads.

According to a survey by the National Association of Realtors, agents who use IDX on their website receive an average of 2.7 times more leads than those who do not. The study also found that IDX can lead to a higher conversion rate, with agents reporting an average of 1.7 closed transactions per year for every 100 website visitors.

While these statistics provide some insight into the potential impact of IDX on website traffic and lead generation, it’s important to note that results may vary. Agents should also focus on other key factors such as website design, content quality, and search engine optimization to maximize the impact of their online marketing efforts.