For Sale by Owners (FSBO) represent only 25% of the sales of homes, while the other 75% of sales being those sold by Realtors. I want to first explore historical and cultural considerations surrounding this topic followed by a discussion of why FSBOs want to sell by themselves.

I think we exist in a culture that has a tension of Do-it-yourself and Do-it-for-me. People want to save money but also do not want to put in extra effort, and this tension or stalemate often gets people to not act or not act in their best interest.

FSBOs want to sell themselves because it is supposed to be cost-effective. It is supposed to be part of the Do-it-Yourself movement. It’s supposed to be a triumph against commerce and a way to line one’s pockets further with saved cash. And to some extent, these considerations are very representational of how the average consumer thinks today: to go straight to the source, cut out the middle man, and get the product direct.

But if since undercutting practices are so effective, why are 75% of sellers and buyers still using Realtors to buy and sell their homes? At this point, I of course have a long list of praises to sing for Realtors and their activities, but I will spare you the self-praise and give you a shorter list:

1. Sellers won’t take the time to learn the legal disclosures required in selling a home – There’s tons of paperwork. It’s almost nauseating. But it’s necessary. Real estate law spans back several hundred years and the disclosures and customs are somewhat respected and retained from past rulings, making the corpus of real estate law quite large. It’s no surprise that FSBOs might have a hard time filling out disclosures to deliver to buyers. It’s a lot of headache, not just as a process but the legal implications of doing them incorrectly could very possibly give someone insomnia. If you’re lucky, FSBOs can reach out to Realtors to help them fill out the paperwork, then promise the Realtor to give them the listing if they cannot sell the house themselves. It’s a good gesture and the easiest way to make a friendship. So FSBOs—what are you waiting for? Call your Realtor and ask for help and make them that promise, now!
2. Showing property takes time and effort, something a full-time seller might not have—While FSBOs can put up a push button lockbox and show the property remotely, there’s really no telling who will want to see the house, let alone figure out if they are qualified. And where are these people calling from? Craigslist? Trulia? Well, some might be serious, but it’s riskier (relatively). It’s riskier than having an agent set up a lockbox where only other agents can access the lockbox. And when a seller is working all day, how likely is it to get those showings in or actually answer buyer questions until that seller becomes available again? A seller that’s hard to reach by a buyer looking for a discounted property will be easily skipped over if other listings exist that are represented by an agent who is typically available specifically for the purpose of answering questions about the house.
3. A FSBO may say they already have a Realtor, but why are they trying to sell their house on craigslist without any pictures or adequate descriptions?: FSBOs are regular people who want good deals—this is basically what all Americans want. But when a FSBO says they already have a Realtor but they have the ad online, trying to sell it themselves, it is very confusing to me. When advertising a house, you need adequate descriptions and pictures, not a 2 line ad without anything useful. You also need to have the ability to reach out to the largest audience to get the most views on your listing, where views will turn into offers. If a FSBO truly had a Realtor, or at least a good one, wouldn’t the FSBO be advised to list the home on the MLS where the house can be seen by 40,000 people around the state? That is the truth about the multiple listing service and that is something that is worth paying for. Being able to choose an awesome offer out of 10 other very good offers gives you a real quality buyer you can work with. Not choosing the right buyer can cost money and even serious deals, so getting as many buyers as possible is really the best way to go.